NEW LOOK!

 It was my first time going to this salon since my friend highly recommended this place to me. I was treated with great care and my hair turned out amazing! Thanks to Wendy, Carmen, and Crystal for all their hard work. Definitely will be coming back again :) 

11/19/2022 by Sophia on Yelp

 I had Crystal do my first ever keratin treatment and I love it !!! I always have had the most frizzy hair and it naturally takes so long to tame in the morning. Now, I shower and it dries straight and smooth on it's own!!

When I first got the keratin done, it made my hair very orange but the team assured me that the orange would wash out and it did. If you are worried it will change your color, be rest assured after your first wash - your hair goes back to the prior color.

I love my hair and will definitely go back:) all of my friends have been noticing and giving me compliments. 

11/19/2022 by Morgan on Yelp

 Super lovely service and people! I couldn’t recommend more. Great customer service and hair service.
Crystal and Carmen were very helpful in both advice and getting me what I wanted for my hair. I came in for a peekaboo hair dye on dyed before hair and came out with pretty much exactly what I wanted. They have a great 15% off for first time customers and referrals, and they’re very invested in keeping your hair healthy even when dyeing it. There was also a free gloss at the end! 

11/16/2022 by Tiffany on Google

 My go-to hair salon in the city!! I've done 2 keratin treatments (which is reasonably priced) with them now & the results have been amazing each time! They're very knowledgeable & know exactly what's best for your hair depending on style & length.
They provide you with complimentary shampoo, conditioner, & hair mask afterwards so you really get a bang for your buck;)) the salon is upkept & clean with snacks and refreshments.

Thanks to Crystal the wonderful & knowledgeable manager & the rest of staff at Toto! I'd recommend them to anyone.  11/17/2022 by Michelle on Yelp

 first time coming to this salon and i loved it! the salon was super clean, everyone was professional and took their time with my haircut and highlights. will definitely come back as their quality and price are stellar. big thanks to crystal and the ladies who helped with my hair 

8/21/2022 by Sahana on Google

 After seven years in NYC I finally found my forever hair home!! I have long, fine, curly and frizzy hair. But a lot of it and it's hard to deal with. About a year ago I discovered keratin in Koreatown. I loved it and wished I discovered it earlier, then I found out I was crazily overcharged, my hair started falling out, and the keratin barely lasted 2-3 months... so began my journey to find a new place with healthier ingredients and a more reasonable price.

I discovered Toto. The service was impeccable (manager Crystal was honest, direct and forthcoming - all things that a business should be (unlike the other place I went to)), the attention to detail and time spent on my hair was careful and meticulous, add in the amazing head massage and already I was LOVING the experience.

Now fast forward about a month. My hair is amazing!!!!!!! With the other keratin experience I still had to blow dry my hair to keep the sleek look. I don't have to do that anymore which I think is helping the health of my hair. My hair is smooth, beautiful and shiny. I have much less fall out (I opted for the chemical free version), and the quality just seems healthier. Hands down a reliable, honest, and very clean salon. I will definitely be returning and will continue to upkeep my hair at Toto for years to come. It is my forever hair home here. Highly highly recommend. 

10/29/2022 by Lizzy on Yelp