Special deal is available for Balayage and Keratin Service!

WELCOME TO TOTO HAIR!

Toto Hair
Toto Hair
  • Home
  • Services
  • Service Menu
  • Gallery
  • Contact Us
  • Shop
  • Special
  • More
    • Home
    • Services
    • Service Menu
    • Gallery
    • Contact Us
    • Shop
    • Special
  • Home
  • Services
  • Service Menu
  • Gallery
  • Contact Us
  • Shop
  • Special
https://i.vimeocdn.com/video/1620545200-4d8ea8dc701ca5919ceb3cd36306eedd6dca65730c3141209b2677a7a3180aa8-d

NEW LOOK!

NEW LOOK!NEW LOOK!

Latest Testimonial from Yelp && Google !!

Balayage - highly recommended this place

peekaboo hair dye - Super lovely service and people!

keratin - my first ever keratin treatment

balayage

 It was my first time going to this salon since my friend highly recommended this place to me. I was treated with great care and my hair turned out amazing! Thanks to Wendy, Carmen, and Crystal for all their hard work. Definitely will be coming back again :) 

11/19/2022 by Sophia on Yelp

Find out more

keratin - my first ever keratin treatment

peekaboo hair dye - Super lovely service and people!

keratin - my first ever keratin treatment

 I had Crystal do my first ever keratin treatment and I love it !!! I always have had the most frizzy hair and it naturally takes so long to tame in the morning. Now, I shower and it dries straight and smooth on it's own!!

When I first got the keratin done, it made my hair very orange but the team assured me that the orange would wash out and it did. If you are worried it will change your color, be rest assured after your first wash - your hair goes back to the prior color.

I love my hair and will definitely go back:) all of my friends have been noticing and giving me compliments. 

11/19/2022 by Morgan on Yelp

Find out more

peekaboo hair dye - Super lovely service and people!

peekaboo hair dye - Super lovely service and people!

peekaboo hair dye - Super lovely service and people!

PEEKABOO peekaboo hair dye

 Super lovely service and people! I couldn’t recommend more. Great customer service and hair service.
Crystal and Carmen were very helpful in both advice and getting me what I wanted for my hair. I came in for a peekaboo hair dye on dyed before hair and came out with pretty much exactly what I wanted. They have a great 15% off for first time customers and referrals, and they’re very invested in keeping your hair healthy even when dyeing it. There was also a free gloss at the end! 

11/16/2022 by Tiffany on Google

Find out more

keratin - My go-to hair salon in the city

keratin - My go-to hair salon in the city

peekaboo hair dye - Super lovely service and people!

 My go-to hair salon in the city!! I've done 2 keratin treatments (which is reasonably priced) with them now & the results have been amazing each time! They're very knowledgeable & know exactly what's best for your hair depending on style & length.
They provide you with complimentary shampoo, conditioner, & hair mask afterwards so you really get a bang for your buck;)) the salon is upkept & clean with snacks and refreshments.

Thanks to Crystal the wonderful & knowledgeable manager & the rest of staff at Toto! I'd recommend them to anyone.  11/17/2022 by Michelle on Yelp

Find out more

highlight - super clean & professional

keratin - My go-to hair salon in the city

highlight - super clean & professional

 first time coming to this salon and i loved it! the salon was super clean, everyone was professional and took their time with my haircut and highlights. will definitely come back as their quality and price are stellar. big thanks to crystal and the ladies who helped with my hair 

8/21/2022 by Sahana on Google

Find out more

keratin - found my forever hair home

keratin - My go-to hair salon in the city

highlight - super clean & professional

 After seven years in NYC I finally found my forever hair home!! I have long, fine, curly and frizzy hair. But a lot of it and it's hard to deal with. About a year ago I discovered keratin in Koreatown. I loved it and wished I discovered it earlier, then I found out I was crazily overcharged, my hair started falling out, and the keratin barely lasted 2-3 months... so began my journey to find a new place with healthier ingredients and a more reasonable price.

I discovered Toto. The service was impeccable (manager Crystal was honest, direct and forthcoming - all things that a business should be (unlike the other place I went to)), the attention to detail and time spent on my hair was careful and meticulous, add in the amazing head massage and already I was LOVING the experience.

Now fast forward about a month. My hair is amazing!!!!!!! With the other keratin experience I still had to blow dry my hair to keep the sleek look. I don't have to do that anymore which I think is helping the health of my hair. My hair is smooth, beautiful and shiny. I have much less fall out (I opted for the chemical free version), and the quality just seems healthier. Hands down a reliable, honest, and very clean salon. I will definitely be returning and will continue to upkeep my hair at Toto for years to come. It is my forever hair home here. Highly highly recommend. 

10/29/2022 by Lizzy on Yelp

Find out more

BEACH WAVE SPECIAL DEAL

ALL NEW CLIENTS   ! !  15%. OFF with free complimentary ++ 


 Free Complimentary :  Value ($141) 

* $30 Blue Water 

* $25 Amino

* $20 Wella Enrich Shampoo 300ml 

* $20 Wella Enrich Conditioner 300ml 

* $25 Argan oil 150ml 

* $21 CC cream 150ml 


Benefits : 

***** Healthy 

***** Bouncy 

***** Elasticity  

***** Restructuring

***** Shining  

***** Anti frizzy 


* A procedure of permanently curling , waving hair using a technique with combination of bonding restructuring and heat.

* Apply Keratin Amino bond treatment filling into to the hair for bond strength . 

* The Japanese digital perm lasts longer and easier to style and manage than a regular cold perm

* It produce big, soft curls and elasticity wave which are more defined especially when hair is dry.

* The curls are bouncing and more natural look.

* The procedure makes hair looks shiny , smooth and frizzy free . 

* The result last 3 to 6 months.


- Please reach us at ( text / tel ) 646-662 1280 for consultation.

Beach Wave
Beach Wave
Beach Wave

Beach Wave Collection

Beach Wave
Beach Wave
Beach Wave
Beach Wave
Beach Wave
Beach Wave
Beach Wave
Beach Wave
Beach Wave

BALAYAGE / FOILAYAGE SPECIAL OFFER

ALL NEW CLIENTS ! ! 20%. OFF with free complimentary ++

Free Complimentary (Total valued $245) Included : 

* Olaplex bond multiplier $30

* Rapid toning $50

* Shinefinity Color Glaze $65 (for your next visit)

* Homecare Products :

     - Wella Fusionplex Shampoo 10oz, Conditioner 6oz & Mask 5oz ($75)

     - Elabore Argan Oil 5oz $25

Take advantage of this deal and let our professionals service director give you a couture consultation and phenomenal salon experience.

- Please reach us at ( text / tel ) 646-662 1280 for consultation.

  • Valid for first time clients only and may not be combined with any other discount or promotion. 
  • Discount applied to any cut, color, or chemical add on service on the same day . 
  • By Appointment only.

Balayage Collection

balayage
balayage
balayage
balayage
wella concept salon

wella concept salon

KERATIN + MIRACLE + HAIR

Check out this great video

NEW CLIENT SPECIAL OFFER

NEW CLIENT SPECIAL OFFER !

Enjoy a 15% off for any hair service for your first visit.


* Must make an appointment. New customers ONLY. ​Cannot be combined with any other offer.

ESSENTIAL HAIRCARE PRODUCTS

Cold Perm? Digital Perm? Root Perm?

time for a change!

Transform your boring, straight, limp hair into dramatic curls ....

 How Do I Choose the Right Perm for My Hair?

Cold Perm   vs   Digital Perm   vs   Root Perm ?


Learn more

TOTO REPAIR

Bond Restructuring Treatment Program

3-in-1 Price

Now only $188

Total Value $410    


Crystal Restructuring Repair Treatment  $180


The miracle perfect combination; keratin protein, amino acids, and pure nano molecules. This treatment makes your hair stronger and thicker while giving you a shiny, smooth and long lasting effect.    


Japanese Deadsea Mud Deep Clean Treatment $75     


Adsorbs and removes old aged sebum and dirt blocking pores and nourishes the hair and clean scalp with minerals from the Dead Sea. It is a repair treatment for damaged hair with aromatherapy effects that give fresh feeling.


ISEA Spa Healing Treatment $100     


The world’s first cuticle keratin ingredient formulation , The miracle perfect combination; keratin protein, amino acids, and pure  nano molecules. This treatment makes your hair stronger and thicker while giving you a shiny, smooth and long lasting effect.


Give away:

Sulfate-free shampoo 500ml $20

Healing mask 300ml $35


" FREE CONSULTATION "


* styling not included

TOTO REPAIR- BOND RESTRUCTURING TREATMENT PROGRAM

BEFORE                            AFTER

CURRENT DEALS

keratin treatment

smooths, shines & tame down wave/curly hair

DEAL # 1 : COLLAGEN KERATIN SMOOTHING TREATMENT PACKAGE DEAL (NOW $138) 


 included :

  • $240 Collagen Keratin Smoothing Treatment 
  • $18 After Keratin Shampoo 16oz 
  • $35 Keratin Healing Mask 8oz 
  • $25 Wash & Styling 
  • (Total value $318)
  • Any Homecare Products 25% off* 
  • Same day only. Additional fees may apply depending on hair length, texture, and density.  

Learn more
crystal restructuring repair treatment

total repair in-&-out while GIVE anti-breakage, SMOOTH, SHINES

 DEAL # 2 : CRYSTAL RESTRUCTURING REPAIR TREATMENT PACKAGE DEAL (NOW $120)    


included : 

  • $180 Crystal Restructuring Repair Treatment
  • $35 Keratin Healing Mask 8oz  
  • $25 Wash & Styling  
  • (Total value $240) 
  • Any Homecare Products 25% off* 
  • Same day only. Additional fees may apply depending on hair length, texture, and density.  

Learn more
Give friends 15% off their first hair service and you'll get $15 retails credit
REFER- A-FRIEND / FAMILY

sprint 22 event

Give friends 15% off their first hair service and you'll get $15 retails credit (toward any product purchase) when your friend make a purchase.


Find out more

About Us

Innovation & Perfection

TOTO brings the latest cutting-edge hair trends to its clients. This elegant yet comfortable salon delivers consistent high-quality services. Innovation and perfection are two values strongly emphasized in its practices. TOTO endeavors to successfully understand and anticipate all of its clients desires. 

Healthy Hair

 With many years of experience, TOTO employs a highly trained and dedicated hairstylist team. We are working diligently to be the best in our field. Certain members have even won recognition in their industry by winning international styling competitions. However, TOTO always pushes its team to constantly improve. Every hairstylist must attend a monthly training class, where they practice their craft, learn how to maintain healthy hair, and how to provide efficient, friendly service for clients. 

New techniques

 TOTO specializes in techniques that improve clients experience in the salon. We offer many kinds of hair treatments including Keratin treatment, hair detox, scalp, ultrasonic NANO, and more. The Keratin Smooth Collagen treatment is one such example the client receives. The treatment uses a blend of keratin and collagen to deeply repair damaged hair, recover the strength and elasticity of hair fibers, and reduce breakage and split ends. 

Instagram

YELP Reviews

GOOGLE Reviews

Our new location is 201 Grand Street, 2nd Floor, New York, NY 10013.
Exciting News!

our new location

201 Grand Street, 2nd Floor, New York, NY 10013.


We at Toto Hair want to thank each and everyone of you for your continuous support! 

Find out more
  • Privacy Policy
  • Terms and Conditions

Toto Hair

201 Grand Street, 2nd Floor, New York, New York 10013, United States

212-4311630 / 646-6621280 (EN) / 917-2440122 (中文)

Copyright © 2023 Toto Hair - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept