It was my first time going to this salon since my friend highly recommended this place to me. I was treated with great care and my hair turned out amazing! Thanks to Wendy, Carmen, and Crystal for all their hard work. Definitely will be coming back again :)
11/19/2022 by Sophia on Yelp
I had Crystal do my first ever keratin treatment and I love it !!! I always have had the most frizzy hair and it naturally takes so long to tame in the morning. Now, I shower and it dries straight and smooth on it's own!!
When I first got the keratin done, it made my hair very orange but the team assured me that the orange would wash out and it did. If you are worried it will change your color, be rest assured after your first wash - your hair goes back to the prior color.
I love my hair and will definitely go back:) all of my friends have been noticing and giving me compliments.
11/19/2022 by Morgan on Yelp
Super lovely service and people! I couldn’t recommend more. Great customer service and hair service.
Crystal and Carmen were very helpful in both advice and getting me what I wanted for my hair. I came in for a peekaboo hair dye on dyed before hair and came out with pretty much exactly what I wanted. They have a great 15% off for first time customers and referrals, and they’re very invested in keeping your hair healthy even when dyeing it. There was also a free gloss at the end!
11/16/2022 by Tiffany on Google
My go-to hair salon in the city!! I've done 2 keratin treatments (which is reasonably priced) with them now & the results have been amazing each time! They're very knowledgeable & know exactly what's best for your hair depending on style & length.
They provide you with complimentary shampoo, conditioner, & hair mask afterwards so you really get a bang for your buck;)) the salon is upkept & clean with snacks and refreshments.
Thanks to Crystal the wonderful & knowledgeable manager & the rest of staff at Toto! I'd recommend them to anyone. 11/17/2022 by Michelle on Yelp
first time coming to this salon and i loved it! the salon was super clean, everyone was professional and took their time with my haircut and highlights. will definitely come back as their quality and price are stellar. big thanks to crystal and the ladies who helped with my hair
8/21/2022 by Sahana on Google
After seven years in NYC I finally found my forever hair home!! I have long, fine, curly and frizzy hair. But a lot of it and it's hard to deal with. About a year ago I discovered keratin in Koreatown. I loved it and wished I discovered it earlier, then I found out I was crazily overcharged, my hair started falling out, and the keratin barely lasted 2-3 months... so began my journey to find a new place with healthier ingredients and a more reasonable price.
I discovered Toto. The service was impeccable (manager Crystal was honest, direct and forthcoming - all things that a business should be (unlike the other place I went to)), the attention to detail and time spent on my hair was careful and meticulous, add in the amazing head massage and already I was LOVING the experience.
Now fast forward about a month. My hair is amazing!!!!!!! With the other keratin experience I still had to blow dry my hair to keep the sleek look. I don't have to do that anymore which I think is helping the health of my hair. My hair is smooth, beautiful and shiny. I have much less fall out (I opted for the chemical free version), and the quality just seems healthier. Hands down a reliable, honest, and very clean salon. I will definitely be returning and will continue to upkeep my hair at Toto for years to come. It is my forever hair home here. Highly highly recommend.
10/29/2022 by Lizzy on Yelp
ALL NEW CLIENTS ! ! 15%. OFF with free complimentary ++
Free Complimentary : Value ($141)
* $30 Blue Water
* $25 Amino
* $20 Wella Enrich Shampoo 300ml
* $20 Wella Enrich Conditioner 300ml
* $25 Argan oil 150ml
* $21 CC cream 150ml
***** Anti frizzy
* A procedure of permanently curling , waving hair using a technique with combination of bonding restructuring and heat.
* Apply Keratin Amino bond treatment filling into to the hair for bond strength .
* The Japanese digital perm lasts longer and easier to style and manage than a regular cold perm
* It produce big, soft curls and elasticity wave which are more defined especially when hair is dry.
* The curls are bouncing and more natural look.
* The procedure makes hair looks shiny , smooth and frizzy free .
* The result last 3 to 6 months.
- Please reach us at ( text / tel ) 646-662 1280 for consultation.
Free Complimentary (Total valued $245) Included :
* Olaplex bond multiplier $30
* Rapid toning $50
* Shinefinity Color Glaze $65 (for your next visit)
* Homecare Products :
- Wella Fusionplex Shampoo 10oz, Conditioner 6oz & Mask 5oz ($75)
- Elabore Argan Oil 5oz $25
Take advantage of this deal and let our professionals service director give you a couture consultation and phenomenal salon experience.
- Please reach us at ( text / tel ) 646-662 1280 for consultation.
Check out this great video
Enjoy a 15% off for any hair service for your first visit.
* Must make an appointment. New customers ONLY. Cannot be combined with any other offer.
Now only $188
Total Value $410
Crystal Restructuring Repair Treatment $180
The miracle perfect combination; keratin protein, amino acids, and pure nano molecules. This treatment makes your hair stronger and thicker while giving you a shiny, smooth and long lasting effect.
Japanese Deadsea Mud Deep Clean Treatment $75
Adsorbs and removes old aged sebum and dirt blocking pores and nourishes the hair and clean scalp with minerals from the Dead Sea. It is a repair treatment for damaged hair with aromatherapy effects that give fresh feeling.
ISEA Spa Healing Treatment $100
The world’s first cuticle keratin ingredient formulation , The miracle perfect combination; keratin protein, amino acids, and pure nano molecules. This treatment makes your hair stronger and thicker while giving you a shiny, smooth and long lasting effect.
Sulfate-free shampoo 500ml $20
Healing mask 300ml $35
" FREE CONSULTATION "
* styling not included
DEAL # 1 : COLLAGEN KERATIN SMOOTHING TREATMENT PACKAGE DEAL (NOW $138)
DEAL # 2 : CRYSTAL RESTRUCTURING REPAIR TREATMENT PACKAGE DEAL (NOW $120)
TOTO brings the latest cutting-edge hair trends to its clients. This elegant yet comfortable salon delivers consistent high-quality services. Innovation and perfection are two values strongly emphasized in its practices. TOTO endeavors to successfully understand and anticipate all of its clients desires.
With many years of experience, TOTO employs a highly trained and dedicated hairstylist team. We are working diligently to be the best in our field. Certain members have even won recognition in their industry by winning international styling competitions. However, TOTO always pushes its team to constantly improve. Every hairstylist must attend a monthly training class, where they practice their craft, learn how to maintain healthy hair, and how to provide efficient, friendly service for clients.
TOTO specializes in techniques that improve clients experience in the salon. We offer many kinds of hair treatments including Keratin treatment, hair detox, scalp, ultrasonic NANO, and more. The Keratin Smooth Collagen treatment is one such example the client receives. The treatment uses a blend of keratin and collagen to deeply repair damaged hair, recover the strength and elasticity of hair fibers, and reduce breakage and split ends.